The Pazzion shoe store opened on the 1st floor at The Mall Gadong on the 15th January 2011. Although I didn't attend the opening, I heard that there were flocks of ladies that swarmed the store as they were already fans of the brand.

One of the first things that you will notice when walking into the store (asides from the shoes) is the decor and ambience of the store. According to Emily, the design of the store reflects other Pazzion stores in Singapore, more notably the newest and largest outlet that opened in Marina Bay Sands. 

From the wall fans, ladders and couches, the vintage layout is designed to welcome customers to browse through the shoe collection and linger in comfort.

My first impression of Pazzion shoes are that they're very 'bling bling' because of their trademark diamantés and rhinestones accessories. And a simple Google search showed that I wasn't the first one to call them that.

I asked Emily why she chose to bring Pazzion to Brunei. "Because of its style and comfort!" she answered.

Like most of us, she LOVES shoes. No matter how many shoe stores she has visited, she has always came back to Pazzion because they don't sacrifice comfort for style. 

On closer inspection, I noticed that the texture of the shoes showed that they're not made of the usual polyurethane (PU), which is sort of a rubberlike plastic. I was told that Pazzion shoes are made of calf leather and lambskin. The insides of the shoes are also lined with leather.

'Ah,' I thought. 'That explains the high prices.' The prices of Pazzion shoes ranges from $50 to $110, which are quite reasonable for leather shoes. And as we all know, animal skin is more durable than plastic. 

And for the Muslim ladies, don't worry. Pazzion Brunei does NOT import pig-skin shoes.

Now, let's get on to what you want to read about - The shoes themselves. :)

The new collection sported some really pretty heels, that caught my eye. One additional feature of the new arrivals that you may be interested to know is that Pazzion had expanded the size range of their collection to sizes 34 and 41.

I know some of my friends would be happy to hear this because they have a bit of a hard time looking for shoes that fit them in Brunei. So, it's good that Pazzion had thought of that.

As you can see from the above pictures, you know why I call them bling bling. And the pale or off-white coloured ones are actually perfect as wedding shoes.

So, brides, before buying your shoes from overseas, check Pazzion out first because you'll probably find a pair of gorgeous wedding heels here.

Another feature that sets Pazzion apart from the other shoe stores in Brunei, is that they offer Mummy & Daughter shoes. Yup, mini versions of the adult-sized shoes.

I do see a lot of mother and daughters who wear matching baju kurungs, so why not shoes too right?

And these little girl bling blings are just so adorable!

I don't know if you've heard about the 3 ladies who won a total of 20 pair of shoes from Pazzion earlier this month, but the Grand Prize winner won 10 PAIRS OF SHOES! *drool*

Good news is that there's another promotion going on where you can be one of FIVE PEOPLE to win a $2,000 shopping spree at Pazzion! $2,000 worth of shoes!!! *drool*

All you got to do is pay for your purchases at Pazzion with your HSBC credit card to be entitled for the draw. Yes, it's that simple.

Oh, also, for every $100 that you spend at Pazzion with your HSBC credit card, you automatically get a $10 voucher. So, hurry up, because this promotion will end on 30th April 2011!

By the way, those $10 vouchers from Pazzion are also available for purchase if you want to get a gift for a friend. These $10 vouchers are valid for a period of 3 months from date of purchase.

Of course, when I finally finished checking out Pazzion, I walked out with a pair of bling blings of my own.  :)

I had narrowed down choices to one gorgeous pair, but I wasn't sure what colour to pick. So, I sent out an emergency question to Facebook to get others' opinion. 

I'm so glad to get responses just minutes after I posted the picture up, because I really needed advice! 

Thanks to all who responded, I finally made my choice. :)

I know, I know. Most of you voted for the silver ones, but I chose the black ones because the diamantés stood out more against the black satin, and also, I can easily match it with a lot more outfits. They also look sexier in black. ;)

These pair cost me B$109 (don't gasp!). These heels are super-high at 5 inches tall, but they're platform shoes so the slant of my feet wasn't too steep. Plus the insides were not only lined with leather, but also padded with cushion! Super comfy!

Good thing about Pazzion, is that if any of the many, many stones fall off, I can always send them back and if Pazzion has the same stones in stock, I can get them fixed for a minimal price per stone. 

I was very satisfied with my purchase, and can't wait to show these off at a dinner or something. :)

So, that my round-up on Pazzion's new arrivals. Elegant, feminine and chic. And according to Emily, this is just the first batch of new arrivals. Another batch will be coming in very soon, maybe by the end of April. 

Hope you enjoyed the pics and to those who's going to give the $2,000 shopping spree a shot, GOOD LUCK!

Pazzion was born in 2001, with shoes designed with the modern, sophisticated woman in mind. Brunei is the latest country that the brand has entered, in addition to other countries in South East Asia. 

Visit them at : Unit 1.27A, First Floor, The Mall, Gadong.

Opening hours : 11am - 9pm

Like Pazzion Brunei on Facebook.

Email Pazzion at mail.us@pazzionbrunei.com.

Call Pazzion at 2457 251.

Do you have a Pazzion for shoes too?